mission statement + what sets Reed’s apart:

MISSION STATEMENT:

To Create the finest range of unique, effective, and safe skincare products fusing handcrafted Plant-Based Antioxidant Extracts* with the latest proven laboratory made actives…all while enchanting the senses with calming natural fragrances. Catalysts for you to be only the best of you.

WHAT MAKES REED’S UNIQUE?

I’m glad you asked! A few things really.

For starters, all Reed’s products incorporate our proprietary *Botan-ORAC Antioxidant Complex. Let me explain:

‘Botan’ is short for Botanical and ‘ORAC’ is an acronym that stands for an Oxygen Radical Absorbance Capacity. An ORAC value or score is a method of measuring the in vitro antioxidant capacity of different foods and supplements. More than two decades in the making, it was originally developed by scientists working at the National Institutes of Health (NIH) and USDA. Antioxidants are compounds that inhibit oxidation, a chemical reaction that can produce free radicals and chain reactions that may damage the cells of organisms. Reed’s has diligently studied hundreds of food safe botanical substances and chosen 7 of the highest scoring for our own Proprietary Botan-ORAC Antioxidant Complex including Nicaraguan Cascara Coffee Cherry and Siberian Chaga Mushroom. These Organic Botanicals are patiently low temperature extracted over the course of 336 hours, triple micro filtered for purity , and incorporated into the entire Reed’s line. We have created a unique way to topically address Antioxidant absorption much like eating only the freshest high quality foods.

Each ingredient is carefully scrutinized for its quality, effectiveness, safety, and purpose. No cheap (and toxic!) petroleum based fillers are used unfortunately all too common in industry. Organic emollients are carefully chosen for deep absorption, skin nourishment, and protection. The latest laboratory made actives such as stem cell cultures and tri-peptides are only chosen if backed up by studies to show efficacy.

Finally, we want our bespoke natural fragrances (different in each product) to lend themselves to be an enchanting part of your day. A time you look forward to, relaxing the mind and body while taking care of your skin- vs a task just to rush through and move on. Curated 100% natural unisex fragrances beautifully layer such as luxury Oud (Agarwood), warm Amber resin, and intoxicating Ylang Ylang flower beckon you to slow for a moment and enjoy being present.

It is our sincere hope that you enjoy these products just as much as we have enjoyed formulating and presenting them to you! Reed’s is just getting started and with a little help from above and appreciative support from people like you- the sky is the limit!

Adam Reed Bradford

Founder/Owner/Operator

Reed's Botanical Labs

Dallas, Texas